Googles adm. direktør, Eric Schmidt, vil gerne hjælpe aviserne. Selvom de har flere problemer:
“In the case of the newspapers, they have multiple problems which are hard to solve. If you think about it there are three fundamental problems. One is that the physical cost of things is going up, physical newsprint. Another one has been the loss of classifieds. And a third one has been essentially the difficulty in selling traditional print ads. So, all of them have online solutions. And we’ve come to the conclusion that the right thing to do is to help them with the online.”
Danny Sullivan fra Search Engine Land har et længere interview med Eric Schmidt om avisernes fremtid – og om Googles rolle i den forbindelse.