I dag holdt jeg oplæg på en IBC Euroforum konference om informationskampagner. Mit oplæg handlede om fordele og ulemper ved brugen af forskellige kanaler, nærmere bestemt: Outdoor, Radio, TV, Biograf, Avisannoncering, Nichemedie-annoncering (fagblade, ugeblade, magasiner), Online kampagner (bannere),
Direct mail (online og offline), Søgemaskinemarkedsføring, Viral markedsføring og guerilla marketing,
Netværkskommunikation, Alliancepartnere, Sociale medier, Presseindsatser/PR, Mobile medier og Events.
Meget af indholdet kan læses i slidesne, som du kan se her:
Her er ugens links fra min del.icio.us-konto:
- : Prototip 2 – Create beautiful tooltips with ease.
- : Radiofonisk selskab.
- : Read at Work.
- : Medieblogger.
- : Extinction Timeline: what will disappear from our lives before 2050 – Trends in the Living Networks.
- : Aza’s Thoughts » Blog Archive » Vote! How to Detect the Social Sites Your Visitors Use.
- : Get Started with the 2007 Microsoft Office system – Microsoft Office Online.
- : The Official “Successful Website Checklist Challenge” | Web Site Design Blog.
- : Gypsy Maps + iPhone = NYC Subway Atlas | The Apple Blog.
- : DAVID LACHAPELLE.
- : Peter Callesen.
- : berlin.unlike.
Her er ugens links fra min del.icio.us-konto:
- : D2R – Index.
- : best of craigslist : I am RICH and I want to spend it on YOU tonight..
- : Digital Web Magazine – User Interface Implementations of Faceted Browsing.
- : WPelements.com.
- : Top 10 WordPress CMS Plugins | Blueprint Design Studio.
- : Yahoo! Design Pattern Library.
- : Anatomy of a Drupal theme | drupal.org.
- : SEOmoz | The Web Developer’s SEO Cheat Sheet.
- : FDIM kortlægger danskernes internetforbrug.
- : Insurance Industry Explores Social Media, But Nothing To Write Home About.
- : CreativeTechs Tips: Proof your email designs in different email clients..
- : On Managing A Community | chrisbrogan.com.
- Sådan gør man…: Quamut: the go to how to.
- TeachToday provides resources for teachers on the responsible and safe use of new communications technologies.: Home | TeachToday.
- : Startup Resources | How To Split An Atom.
- : AOK Latesale – halv pris på teaterbilletter.
- : GetLost.nu | København – en by for alle?.
- : Woodbury Common Premium Outlets.
- : Ask a New Yorker: The best source for New York City Information for tourists, newcomers, and the native New Yorker.
- : Social user experience.
- : Brooklyn Museum: Exhibitions: Click! A Crowd-Curated Exhibition.
- : strange systems: Using Wireframes (Revised).
- : Websort » Web-based card sorting.
- : QuickSilver – A Better OS X In Just 10 Minutes – Dan Dickinson: The Primary Vivid Weblog.
Georg Metz m.fl. har lanceret en ren internetradio, den anden radio, angiveligt i protest mod kvalitetsforringelser på P1. Interessant at se, at også let aldrende kulturkendisser som Metz ser internettets muligheder for let at lancere og drive nichemedier. Ærgerligt nok ser det ud til, at man ikke kan podcaste radioen, hvad der ellers ville være oplagt.
